Case Studies
Direct Mail Hits the Bullseye
THE SITUATION
A NYC dental office wanted to increase new patient appointments, in particular new fee-for-service patients.
OBJECTIVES
- Increase new patient cases with a call to action by patients to make an appointment to take advantage of the new patient special
- Increase brand awareness of the practice/dentist establishing them as the go-to dentist at the time of decision-making
- Grow referrals from existing patients
- Educate potential patients on the full scope of services offered by the practice
WHAT FORTÉ DID
- Developed a high-impact mailing piece to grab attention when delivered to potential patients
- Assisted with developing the prospect list to reach all potential patients by demographic and lifestyle specifics based on type of patient the dentist was seeking
- Created “Care-to-Share” referral cards to grow referrals from existing patients
THE RESULTS
- 40% increase in new patients during the campaign promotion period
- Client was so pleased that they began an on-going maintenance mailing program to keep new patients coming in to the practice on a continual year-round basis